The Centre for Brand Analysis (TBCA) has recognised Iron Mountain as a UK Business Superbrand for 2013. Each year, the highly influential Superbrands list reveals the UK’s strongest 500 business brands. The companies selected for the list are judged on their quality, reliability and distinction. We believe that the independent recognition of the TBCA is a reflection not only of the hard work that Iron Mountain employees put in to support the company’s core brand values, but of the growing recognition of the importance afforded to storage and information management services.
In these times of information explosion, with those responsible for their company’s information having to manage their legacy archives while facing the digital onslaught spewing out of social media and portable devices, any recognition of the importance of the task in hand is welcome.
Iron Mountain is now ranked as one of the UK’s 500 strongest business brands, we find ourselves in the company of well-known Superbrands such as Apple, Visa and Google that provide services far more instantly visible to the general public. (Follow this link for the full Superbrand list for 2013). We are extremely proud of the achievement. Celebrating the success of our brand reminds us of what is most important to our business: the trust of our customers.
Complete confidence is Iron Mountain’s brand promise. It’s at the heart of what we do. Our teams around the world work hard to ensure that we deliver on our promise to customers. The infographic provided here illustrates seven ways in which our people are living our brand values and enabling organisations to protect and better use their information.