Iron Mountain named as UK Business Superbrand 2013

By: In: Information Management On: Mar 01, 2013

The Centre for Brand Analysis (TBCA) has recognised Iron Mountain as a UK Business Superbrand for 2013. Each year, the highly influential Superbrands list reveals the UK’s strongest 500 business brands. The companies selected for the list are judged on their quality, reliability and distinction. We believe that the independent recognition of the TBCA is a reflection not only of the hard work that Iron Mountain employees put in to support the company’s core brand values, but of the growing recognition of the importance afforded to storage and information management services.

In these times of information explosion, with those responsible for their company’s information having to manage their legacy archives while facing the digital onslaught spewing out of social media and portable devices, any recognition of the importance of the task in hand is welcome.

Iron Mountain is now ranked as one of the UK’s 500 strongest business brands, we find ourselves in the company of well-known Superbrands such as Apple, Visa and Google that provide services far more instantly visible to the general public. (Follow this link for the full Superbrand list for 2013). We are extremely proud of the achievement. Celebrating the success of our brand reminds us of what is most important to our business: the trust of our customers.

Complete confidence is Iron Mountain’s brand promise. It’s at the heart of what we do. Our teams around the world work hard to ensure that we deliver on our promise to customers. The infographic provided here illustrates seven ways in which our people are living our brand values and enabling organisations to protect and better use their information.

← Information security [INFOGRAPHIC]: employee attitudes to information

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About the author

Patrick Keddy

Patrick Keddy, EVP and General Manager North America and Western Europe at Iron Mountain Patrick Keddy took up the position of Senior Vice President, Western Europe, at Iron Mountain in November 2011. In April 2015, he also took on North American responsibilities. Patrick is responsible for driving sustainable revenue growth and the profitability of the company's mature markets. Patrick brings a wealth of experience to the position. He has a strong track record of leading international and European businesses, improving their performance through stronger integration, strategic investments and optimisation. Patrick worked at British Gas for 13 years and then moved to Pitney Bowes for a further 22 years, where he held positions including VP for Europe and President of PB International. In this latter role, he ran an autonomous $1.2 billion revenue business unit with, at its peak, 8,000 employees across 28 countries. Patrick holds a BSc in Administrative Science from the University of Aston in Birmingham and is a Member of the Chartered Institute of Marketing. Outside of work, Patrick enjoys travel, history, cars and listening to all kinds of music from classical to classic rock. He likes to watch a variety of sports and enjoys keeping fit, skiing and playing golf.