Unlocking the full value of your information assets

By: In: Information Value On: Oct 24, 2014
Unlocking the full value of your information assets

With almost three quarters of mid-market businesses (72 per cent) treating information as a business asset, it is clear that awareness of the value information can bring to an organisation is high. Yet, because they focus primarily on protecting it, many businesses fall short of unlocking the full value of their information. Our research with PwC highlighted how businesses prioritise avoiding a data breach is over driving innovation or using their information to gain customer insight, though businesses are getting good at the latter and it is emerging as a key use of information.

Whilst the protection of information is vital, it shouldn’t be locked up away from those who might exploit it for insight and value. Getting the balance right between protection and driving value is key and one need not be sacrificed at the expense of the other.

Companies who get the balance right have realised huge gains in improved decision making and better customer understanding. Where there is willing to unlock the true potential of information, the need to protect it should not act as an impediment.

Find out more about how businesses have harnessed the value of their information: Download the research reports that PwC prepared to accompany the 2014 Risk Maturity Index from: ironmountain.co.uk/risk-management.


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About the author

Phil Greenwood

Phil Greenwood is Country Managing Director & Commercial Director at Iron Mountain responsible for delivering information and records management solutions into the UK's largest Public, Private and NHS customers. Phil directs and runs specialist sector teams aligned to the sector specific requirements of Iron Mountain's clients. These requirements demand innovative solutions that deliver compliance and governance as well as efficiency and cost cutting in order to transform business results and improve the way organisations use their information. Phil has over 10 years' experience working with UK and International records management. He is involved with the UK Information and Records Management Society. Phil has worked within service delivery and customer facing roles, as well as in general management roles within the outsourcing and information management industries. Legally qualified, Phil has also spent time as a fee earner within law firms and has a strong understanding of the way that information and services drive the core business of client organisations.